Average Daily Volume
927.7K
Fund Overview
The ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is designed to track the performance of the S&P 500 Dividend Aristocrats Index, which consists of S&P 500 companies that have increased their dividends for at least 25 consecutive years. This ETF provides exposure to high-quality, large-cap U.S. companies with a strong history of dividend growth, making it an attractive option for income-focused investors. NOBL is well-diversified across sectors, reducing concentration risk while offering the potential for steady income and capital appreciation. The fund is rebalanced annually to ensure it maintains its focus on dividend growth consistency.
- Asset Class
-
Equity
- Industry
-
N/A
- Annual Dividend Rate
-
- Smart Beta
-
Yes
- Leveraged / Inverse
-
N/A / No
- Dividend Quality - Yield
-
- N/A
- Currency Hedged
-
No
- Portfolio Turnover
-
N/A
- Dividend Date
-
Why Invest in the NOBL ETF?
Potential Benefits
- Focuses on high-quality, large-cap companies with a proven track record of dividend growth.
- Provides diversification across multiple sectors, reducing single-stock or sector risk.
- Offers potential for both income generation and capital appreciation over the long term.
- Lower volatility compared to non-dividend-paying stocks due to the stability of dividend aristocrats.
- Annual rebalancing ensures the fund maintains its strict dividend growth criteria.
Potential Risks
- Dividend-paying stocks may underperform growth stocks during strong bull markets.
- Concentration in certain sectors (e.g., Consumer Staples, Industrials) could lead to sector-specific risks.
- Dividend cuts or suspensions by constituent companies could impact performance.
- Higher expense ratio compared to broad-market index ETFs.
- Interest rate sensitivity, as dividend stocks may compete with bonds for income-seeking investors.
RSI data unavailable or insufficient history.
Monthly Returns (%)
| Year |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
| 2026 |
+5.7%
|
+4.2%
|
-7.0%
|
+2.3%
|
-1.0%
|
+5.2%
|
+1.6%
|
+1.4%
|
-6.0%
|
+0.4%
|
-
|
-
|
| 2025 |
+2.8%
|
+1.7%
|
-1.3%
|
-3.9%
|
+2.2%
|
+0.9%
|
+1.1%
|
+3.0%
|
-1.2%
|
-1.4%
|
+3.5%
|
-0.4%
|
| 2024 |
-0.5%
|
+2.7%
|
+4.6%
|
-4.7%
|
+1.4%
|
-1.4%
|
+5.1%
|
+3.7%
|
+2.4%
|
-3.1%
|
+4.9%
|
-7.7%
|
| 2023 |
+3.2%
|
-2.4%
|
+1.0%
|
+2.1%
|
-5.9%
|
+8.1%
|
+2.6%
|
-2.3%
|
-5.7%
|
-3.5%
|
+6.6%
|
+5.2%
|
| 2022 |
-4.1%
|
-2.6%
|
+3.9%
|
-3.4%
|
+0.3%
|
-6.7%
|
+6.6%
|
-2.8%
|
-9.1%
|
+10.3%
|
+7.1%
|
-4.1%
|
| 2021 |
-2.1%
|
+2.9%
|
+7.6%
|
+4.4%
|
+2.5%
|
-1.3%
|
+2.1%
|
+1.9%
|
-5.7%
|
+6.0%
|
-1.8%
|
+7.2%
|
| 2020 |
-2.6%
|
-8.6%
|
-13.7%
|
+10.3%
|
+5.2%
|
+1.3%
|
+5.1%
|
+4.1%
|
-1.4%
|
-1.9%
|
+12.0%
|
+1.5%
|
| 2019 |
+5.4%
|
+4.7%
|
+1.8%
|
+1.7%
|
-5.5%
|
+7.1%
|
+0.9%
|
-0.6%
|
+3.4%
|
+1.2%
|
+3.1%
|
+1.8%
|
| 2018 |
+3.6%
|
-4.9%
|
-0.9%
|
-1.0%
|
+1.0%
|
+0.9%
|
+4.9%
|
+1.8%
|
+0.9%
|
-5.5%
|
+4.8%
|
-7.9%
|
| 2017 |
+0.7%
|
+3.7%
|
+0.2%
|
+1.5%
|
+0.8%
|
+0.9%
|
+1.1%
|
-0.6%
|
+3.0%
|
+1.4%
|
+4.6%
|
+2.1%
|
< -5%
-5% to -2%
-2% to 0%
0%
0% to +2%
+2% to +5%
> +5%
Top Holdings (by weight)
| Symbol |
Company Name |
Weight |
|
ED
|
CONSOLIDATED EDISON INC |
1.9 % |
|
KO
|
COCA-COLA CO |
1.8 % |
|
BRO
|
BROWN & BROWN INC |
1.7 % |
|
SJM
|
JM SMUCKER CO |
1.7 % |
|
ATO
|
ATMOS ENERGY CORP |
1.7 % |
|
MCD
|
MCDONALD'S CORP |
1.7 % |
|
KVUE
|
KENVUE INC |
1.7 % |
|
KMB
|
KIMBERLY-CLARK CORP |
1.7 % |
|
CB
|
CHUBB LTD |
1.7 % |
|
ABBV
|
ABBVIE INC |
1.7 % |
Top 10 holdings shown, out of 70 total holdings.
Related ETFs: NOBL vs Peers
Comparison highlights key differences on cost, coverage, and focus within sector ETFs.
Investment Strategy
NOBL tracks the S&P 500 Dividend Aristocrats Index, which includes S&P 500 companies that have increased dividends for at least 25 consecutive years. The index is equally weighted, ensuring no single stock dominates the portfolio, which helps reduce concentration risk. The fund primarily holds common stocks of U.S. large-cap companies across various sectors. NOBL is passively managed and rebalanced annually to maintain its equal-weight approach and dividend growth criteria. This strategy aims to provide consistent income while participating in the long-term growth of high-quality companies.
Frequently Asked Questions
How often does NOBL rebalance its holdings?
NOBL rebalances annually to maintain its equal-weight exposure to S&P 500 Dividend Aristocrats.
Does NOBL have a dividend yield higher than the S&P 500?
NOBL's yield is typically modest, as it focuses on dividend growth rather than high current yield. It may be lower than high-yield dividend ETFs but offers more consistent growth potential.
What sectors are most represented in NOBL?
NOBL has significant exposure to Consumer Staples, Industrials, and Healthcare, as these sectors often contain companies with long dividend growth histories.
Is NOBL suitable for retirees seeking income?
Yes, NOBL can be part of a retirement portfolio for its stable income and lower volatility, though it should be combined with other income sources for diversification.
How does NOBL perform during market downturns?
Dividend Aristocrats historically exhibit defensive characteristics, often outperforming broader markets during downturns due to their financial stability.
Industry Overview
The NOBL ETF focuses on the Dividend Aristocrats segment of the S&P 500, which consists of companies with a long history of consistently increasing dividends. This investment theme appeals to income-focused investors seeking stability and reliable payouts. Dividend growth investing has historically provided a balance of income and capital appreciation, particularly in slower-growth or inflationary environments. NOBL offers exposure to this strategy by selecting only those companies that have demonstrated dividend growth resilience over multiple economic cycles. The fund's sector diversification helps mitigate risks associated with any single industry.
Alternative Comparison
Compared to VIG (Vanguard Dividend Appreciation ETF), NOBL has stricter dividend growth requirements (25+ years vs. 10+ years for VIG) and uses an equal-weight methodology, whereas VIG is market-cap weighted. SCHD (Schwab U.S. Dividend Equity ETF) focuses more on high dividend yield and fundamental metrics, while NOBL prioritizes consistent dividend growth. NOBL's equal-weight approach provides better diversification among its holdings compared to market-cap-weighted peers, though it may result in slightly higher turnover during rebalancing.
Issuer Overview
ProShares is a leading provider of specialized ETFs, known for its innovative investment strategies, including dividend growth, leveraged, and inverse funds. With a strong track record in thematic and factor-based investing, ProShares has built a reputation for delivering targeted exposure to specific market segments. The firm's expertise in indexing and ETF construction makes NOBL a well-regarded choice for dividend growth investors.
Conclusion
NOBL is a compelling choice for investors seeking exposure to high-quality U.S. companies with a long history of dividend growth. Its equal-weight methodology and strict selection criteria provide a balanced approach to dividend investing, though investors should be mindful of its expense ratio and sector concentrations. For those prioritizing consistent income and lower volatility, NOBL offers a well-structured solution within the dividend growth ETF space.
Boost Your Returns with SectorSurfer
Award-winning investment strategy automation